February 2004 Offsite Car Sale
REGENCY SQUARE MALL
JACKSONVILLE, FLORIDA

The dealer participants were as follows:

Mike Shad Chrysler - Cassat Avenue - Nestor Mena, General Manager - 904-389-7792
Mike Shad Chrysler - Philips Highway - Nestor Mena, General Manager - 904-448-7300
Mike Shad Nissan - Cassat Avenue - Jim Lampke, General Manager - 904-389-3621
Mike Shad Nissan - Wells Road - Gene Robbins, General Manager - 904-269-9400
Duval Acura - Atlantic Boulevard - Dan Hodges, General Manager - 904-725-8000

These are the statistics from this event:

134 counted "ups" and 16 Vehicles Sold & Delivered on location on Thursday, February 19,
198 counted "ups" and 31 Vehicles Sold & Delivered on location on Friday, February 20,
322 counted "ups" and 66 Vehicles Sold & Delivered on location on Saturday, February 21, and
219 counted "ups" and 35 Vehicles Sold & Delivered on location on Sunday, February 22.

Total for the event: 853 counted ups and 148 Vehicles Sold & Delivered. These sales were from an on-site inventory of only 260 used cars.

Over $43,000 was spent advertising this event.
There were nine radio remotes - one on Thursday, two on Friday, five on Saturday, and one on Sunday. (CLICK ON ANY PHOTO FOR A LARGER VIEW)

Here are some photos of folks looking at the cars. (CLICK ON ANY PHOTO FOR A LARGER VIEW)

Driven2WIN's promotions always draw crowds of buyers to these events. (CLICK ON ANY PHOTO FOR A LARGER VIEW)

The people who attend our events are real buyers. The dealer's closing rate in this event was 17.5% overall.
Here are some photos of the crowds that were under the tent. (CLICK ON ANY PHOTO FOR A LARGER VIEW)

Here are photos of the sales managers working their deals.
All of the sales managers are set up on one end of the tent. The salespeople work each deal with the dealership who owns the car.
(CLICK ON ANY PHOTO FOR A LARGER VIEW)

Here are photos of some happy new owners.
(CLICK ON ANY PHOTO FOR A LARGER VIEW)